Saee mainly offers innovative tech and operational last-mile logistics solutions for eCommerce websites. In addition, Saee serves individuals to ship across the Kingdom through their app. Working on the logo, the idea was to create a logo that reflects the character of the brand and symbolizes intelligence and practicality. We aimed to create a logo that is smart and straightforward. The shape of the letter ‘ ي’ dots are inspired by pixels. The colors were chosen carefully, the orange is energetic and innovative, the blue represents reliability.